'Lana Del Rey will be the global face and voice of H&M this fall. Lana will star in a print campaign shot by Inez van Lamsweerde and Vinoodh Matadin, as well as a full-length film of Lana singing a cover of 'Blue Velvet', shot by director Johan Renck. This fully-plotted music video starring Lana will be avaible to see in its entirety at hm.com from September 19, with edited versions used at TV campaign. Throughout, Lana will be wearing the best of H&M's Fall fashion in her own inimitable style.'

I can't to see how she wears the clothing! She's definitely making her mark in the fashion world, I mean she's even got a handbag named after her!